• Work
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  • God's Cook Book Produced at et al design consultants     2012 Graphic Design
  • Jelly Typography Ministry of Sound

    Response to a D&AD brief to produce 3 typographically focused posters advertising Saturday Sessions at the Ministry of Sound. The concept revolves around 90's nostalgia (MOS opened in 1991 and is 21 this year), movement, colour and light therefore the chosen medium is jelly. Bespoke jelly moulds of FF Pop by Neville Brody (released 1991) were made and jelly mixed to match the brand colours of MOS. Lyrics of 1991 dance tracks are used for the copy.
        2012
  • Delenda – A Book on Language Delenda – A book about language change.     2012 Graphic Design
  • Shufti Magazine Shufti Magazine
    Collaboration with the lovely Miss Amy Scutter

    A magazine exploring the word 'dissonance'. The narrative follows a schizophrenic girl and her travels between the countries of Reality and Non-Reality. The larger booklet represents Reality and uses japanese folds, which upon ripping open, reveal the smaller booklet of Non-Reality hidden inside. To fully experience Non-Reality, Reality must be irreversibly torn apart; those who do not tear Reality, can only peek at Non-Reality from the outside.
        2012 Editorial Design, Photography, Art Direction
  • Double Crown Club Invitation & Menu Double Crown Club Invite and Menu     2012 Graphic Design
  • Experimental Typography Neekatave
    Dynamic Sound Sculpture

    Neekatave is the result of an experimental typography project. The concept was visualising spoken language. Each letter of the alphabet was assigned a sound frequency, which, when played through a speaker, caused a dynamic, sculptural reaction from the non-newtonian fluid (Oobleck). Each response was filmed and 26 videos created, each a visual representation of a specific letter of the alphabet. Because the project seeks to visualise spoken language which is intrinsically dynamic, Neekatave is never intended to exist as a static image.
        2012 Typography, Graphic Design, Film
  • A B Seed – Experimental Typography Response to a 1 week brief to produce a non-alphabetic typeface. 26 seeds were hand drawn to create the characters, representing language as a living thing that grows, blossoms and dies.     2012 Graphic Design, Illustration, Typography
  • Landor Phototex –Promotion Landor Phototex
    Created at et al design consultancy, art directed by Phil Cleaver

    Advertising brochure for Landor Phototex. The concept is to encourage the audience to play with the moustache samples in order to discover that Phototex really will stick to anything. Each of the pages illustrates a quality of the product. Phototex is decorative, versatile and impressive, yet easily removed – rather like a good moustache.
        2012 Advertising, Graphic Design
  • Connected – 20th Century Sculpture Connected – Twentieth Century Sculpture
    Catalogue and invitation design for Connected, an exhibition of twentieth century sculpture by Architectural Heritage.
        2012 Design
  • Evolution Live – Branding Evolution Live
    Produced at ByKate Design, art directed by Kate Saunders
        2012 Graphic Design, Branding
  • The Vintage Bunting Company The Vintage Bunting Company
    Identity
        2012 Branding
  • Wrap Up London – Branding & Advertising Wrap Up London
    Identity and poster design created for Wrap Up London, an annual charity drive by Hands On London to encourage people to donate old coats and winter clothes to be distributed amongst the homeless, shelters, etc.
        2012 Graphic Design, Typography, Branding
  • Haywoods – Branding Self-initiated branding project for a luxury London estate agents     2012 Branding
All works © Alice Belgrove 2012.
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