Jelly Typography
  • Jelly Typography – Response to a D&AD brief to produce 3 typographically focused posters advertising Saturday Sessions at the Ministry of Sound. The concept revolves around 90's nostalgia (MOS opened in 1991 and is 21 this year), movement, colour and light therefore the chosen medium is jelly. Bespoke jelly moulds of FF Pop by Neville Brody (released 1991) were made and jelly mixed to match the brand colours of MOS. Lyrics of 1991 dance tracks are used for the copy.
Description
Ministry of Sound

Response to a D&AD brief to produce 3 typographically focused posters advertising Saturday Sessions at the Ministry of Sound. The concept revolves around 90's nostalgia (MOS opened in 1991 and is 21 this year), movement, colour and light therefore the chosen medium is jelly. Bespoke jelly moulds of FF Pop by Neville Brody (released 1991) were made and jelly mixed to match the brand colours of MOS. Lyrics of 1991 dance tracks are used for the copy.
Fields
Date
2012